SureHold Teams up with HouseSmarts and Lou Manfredini

Innovative adhesive company partners with home improvement guru.

Chicago, IL – SureHold, a rapidly growing adhesive company that produces a variety of exceptional glue products, including two with a unique, patented delivery system, has partnered with home improvement expert Lou Manfredini and his nationally syndicated television show HouseSmarts. The HouseSmarts host will be the face of SureHold across the country beginning with an airing on September 18, 2010.

As part of the new partnership, SureHold will be featured in House Smarts segments which will highlight the products and explain how they stand out from others in the industry. The “Ask Lou” segment will showcase SureHold product benefits while demonstrating their use. In addition, Lou Manfredini will appear in SureHold’s advertisements and promotions.

“We are very excited about new our partnership with Lou,” said David Daleiden, President and CEO of SureHold. “His vast knowledge and experience in the home improvement industry, coupled with his amazing credibility make him an ideal addition to the SureHold team.”

Along with his nationally syndicated television show HouseSmarts, Lou Manfredini hosts a top rated radio talk show on WGN in Chicago called “Mr. Fix-­It.” He is also the home improvement spokesperson for NBC’s Today Show and a columnist for USA Today.

SureHold strives to produce the highest quality products and to provide solutions to universal problems with adhesives. SureHold’s patented delivery system offers consumers both a super glue and a plastic surgery glue that are guaranteed not to dry out for 12 months after opening. The drip‐proof, clog­‐proof applicators provide strength, convenience and value. SureHold’s Sureflex adhesive is the first flexible glue on the market, and unlike other glues, it never becomes brittle. SureHold’s Python glue is formulated to bond heavy-­duty materials without the excessive foaming of similar glue products. SureHold adhesives can be found at participating Walgreen’s, Ace, True Value and other fine retailers.

For more information on SureHold adhesive products, visit www.surehold.com or call 1‐800-881‐4495.

For more information on Lou Manfredini and his show HouseSmarts, visit www.housesmartstv.com.